Dear Future Collaborator, In the continually evolving landscape of marketing, the growing emphasis on measurable and actionable outcomes has never been more crucial. From the early days of advertising to our contemporary era, businesses have always sought to comprehend the effectiveness of their marketing investments. In today's digital age, we have the ability to track each penny spent, providing real-time feedback and valuable insights. This powerful ability, however, has also cast a shadow of skepticism over the perceived value offered by marketing communication agencies. Now more than ever, businesses are demanding tangible results, and they are unwilling to wait for long-term outcomes. As such, this creates a pressing need for strategic thinkers in our field who can pivot from merely selling ideas to becoming trusted advisors and partners for our clients. This new generation of strategists will serve as the bridge between communication strategy and business strategy, focusing on resolving business challenges rather than merely producing creative solutions. Over the course of my seven-year career, I have immersed myself in various aspects of the industry, traversing from B2C to B2B and even Web3 environments. This diverse exposure has allowed me to understand the complexities of multiple branding forms, such as ATL, BTL, and TTL, as well as to adopt various roles from Communication Planning (reporting to Head of Planning) to Business & VC Strategist (reporting to CEO). In my latest role as a Business & VC Strategist, I collaborated with the CEO to strengthen the business portfolio, rejuvenate old business models, foster new ventures, and raise capital. Notably, we established a Community & Web3 Business that generated $1.2M in revenue in its first year. Additionally, our efforts raised $1M Pre Series B by leveraging Generative AI and Metahuman, with a monthly allocation of $1,500 for internal R&D of Vertical Generative AI. This endeavor produced valuable products such as a Research Assistant (which autonomously develops business research for various topics or industries), Automatic Communication Planning (which creates a campaign plan from a client brief adhering to global standard frameworks), and an AI & 3D interactive showcase of our virtual influencer Eve Linh at Creatory. My vision goes beyond being a branding strategist; I aim to become a business strategist and ultimately an entrepreneur. This aspiration broadens my perspective, allowing me to understand the interconnectedness of branding and business strategy, thereby fostering a comprehensive, high-level view of the industry. Should you find that my strategic mindset aligns with your vision, I would appreciate the opportunity to further explore how we can collaborate to mutually benefit and make a lasting impact in our ever-changing industry. I am looking forward to hearing from you. Best Regards, Sy