Sy Nguyen

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To Sell More Cement, We Stopped Selling Cement
We bypassed the middleman to solve the end-customer's trust deficit, transforming a commodity into an unshakeable brand.
Taming the AI Eloquent Liar
Faced with unreliable AI, I built an internal 'truth engine' to power our strategy, putting us years ahead of the market.
Driving 4x Growth for a Game by Ignoring Gamers
By diagnosing a critical product-market mismatch, I pivoted away from the traditional gamer audience to target crypto investors, exceeding our 3-month goal.
The Community That Built Itself
Achieved unprecedented organic engagement by rejecting the traditional "brand-first" playbook and architecting a community that truly belonged to its members.
Turning an Invisible Promise into Clean Water
This is how we took a B2B brand's invisible promise off a slide deck and turned it into a tangible clean water project, powered entirely by community participation.
Engineering Virality Without Ads
This case study breaks down how we generated over 3,200 organic comments with a zero-dollar ad spend.
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